The Health Entrepreneur Who Swears By Shea Butter


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“Hello! I’m Ife Obi (@ife_o)! 4 years in the past, I transitioned from promoting and advertising and marketing video video games to being a “wellness culturist.” The wellness of myself, my household and my neighborhood has turn out to be my life’s mission and so I launched a wellness model, The Match In. We have now three health studios offering totally different motion choices for the residents of the largely Black & Brown communities in East Brooklyn together with pilates, power coaching and barre. We’ve additionally launched our personal wellness merchandise to deal with the problems impacting our communities at larger charges. I’m additionally a lead teacher and coach within the studios, the top of selling, chief innovator, handyman, janitor and all of the issues solo-entrepreneurs are for his or her enterprise.

Due to my occupation, which implies I’m booked, busy, and transferring constantly, I see magnificence as pure. With The Match In, I preach physique acceptance and treating the physique we have now with kindness. I really feel the identical about pores and skin and hair. As a result of I’m continuously in movement, I want my pores and skin and hair to breathe which implies not layering it with product however nonetheless remaining wholesome and moisturized. I additionally want issues to be quick, that means minimal work. Pure with a bit sparkle is how I strategy magnificence.

I’d say my appreciation for magnificence comes from my mother. Often because she by no means wore make-up aside from possibly a lip. She saved her hairstyles simple as a result of she labored two jobs and didn’t have time for fixed styling. So I assume my lack of coaching or publicity to difficult magnificence routines helped me admire the pure magnificence in individuals and in myself.

My philosophy is, deal with your physique nicely and let your pure magnificence shine via.

I’ll begin with bodycare since that may be a massive a part of my world. I transfer my physique, ultimately, six days per week. I like retaining my physique sturdy and wholesome via power coaching modalities particularly working with kettlebells and doing pilates. It helps to maintain my physique wholesome by retaining my bones sturdy, joints cellular, and muscular tissues developed. Complimenting that, I feed my physique each day with a smoothie of collagen to take care of my muscular tissues and feed my pores and skin and hair, after which I exploit our personal Making Strikes Digestive Complement to assist keep good intestine well being. As a result of I’m coaching individuals 36 hours per week along with my very own coaching, I want the occasional topical ache reliever for sore muscular tissues. I like to make use of Noirebud’s CBD Butter as a result of it’s soothing and goes on easily.

Coconut Oil and shea butter are what I exploit as my each day pores and skin moisturizers. Proper after a sizzling bathe, I’ll use my whipped shea or cocoa butter from Black Lady Lengthy Hair, particularly through the colder NYC days or I’ll simply throw on some coconut oil through the steamier seasons. For my face, after washing with Buttah Pores and skin’s Light Cleanser which I like due to its lightness and doesn’t dry me out, I moisturize with their CocoaShea Revitalizing Cream. On sunny days, I’ll use Kiehl’s Extremely Facial Moisturizer with SPF 30 to maintain my face hydrated and guarded.
I’ll solely placed on make-up if there’s a photoshoot coming and even with that, I hold it minimal like my mother did specializing in the lips. I like to make use of NCLA Magnificence Lip Scrub to maintain my lips smooth adopted by my Kiehl’s Lip Balm. Then when it requires a bit sparkle, I’ll add a pop of lip shade and bronzer or blush from manufacturers like ColouredRaine and Marena Beaute.

Once more, due to my way of life, I want my haircare to be fast and straightforward. I have to hold my scalp and hair clear, however moisturized. In between stylist visits, that are each few months, I like to make use of Prose‘s personalized hair-care system. Whereas my hair is pure, I shade my hair typically and the system retains my hair wholesome and smooth. In between washings, I’ll sometimes use pure shea butter or coconut oil to moisturize my pure hair.

One factor my boyfriend and I’ve dedicated to is one getaway a month. It may be a staycation getaway or a full tropical escape, however both means it’s necessary to have a second to flee for a minute and reset. I even have moments within the day the place I flip off fairly actually. No telephone, no laptop computer, simply me and possibly some Actual Housewives on the TV.

Mattress-Stuy is a continuing inspiration. Strolling round The Stuy, particularly in the summertime, is like no different place. It’s such a vibe and actually is a Black Enterprise Hub. We have now superb wellness companies within the neighborhood, particularly these run by Black Ladies like Glad Buds, Life Wellness and The Match In, after all. My neighborhood continuously conjures up me to do extra for them as a result of they are surely the perfect neighborhood on the planet.”



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