Seacliff Magnificence on recycled ocean plastic packaging

Seacliff Magnificence turned the unique magnificence provider for the #tide ocean materials plastic resin earlier this yr and the corporate has spent the time since at commerce exhibits and on-line selling the brand new packaging choice.

Brian Saputo, government vp of Seacliff, advised CosmeticsDesign the partnership is a part of broader efforts to curb the move of plastic packaging into the world’s landfills and oceans. For Seacliff and #tide particularly, which means pulling plastic out of waters close to Malaysia to be turned again into packaging.

Plastic Recycling Provide Chain 101

In accordance with rePurpose World, roughly 75% of the plastic recycled within the US, UK, Canada and Eire results in landfills within the world south, as a substitute of in new plastic packaging. Be taught extra concerning the situation right here with CosmeticsDesign.

“For those who go up 40,000 ft, the issue that we’re making an attempt to resolve is the right way to shut the loop,”​ Saputo mentioned. “It’s discovering an answer for an ongoing drawback and making an attempt to, no pun supposed, stem the tide of all this plastic going into the ocean, how we acquire it and produce it again into the patron world.”

Superior recycling of a degraded plastic supply

The plastic #tide pulls out of the ocean for recycling is, by the character of the atmosphere it’s in, of degraded high quality. Nevertheless, the corporate has partnered with the Swiss College of Utilized Sciences to develop a proprietary expertise to molecularly restore plastic.

On Seacliff’s facet, that has meant they’ll use ocean-bound plastic reliably for magnificence packaging. Saputo mentioned the provider did rigorous testing with the resin earlier than introducing it to the market and located it carried out higher than native recycled plastics.

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