This present day, it’s nearly as if skincare has change into second to main a busy and hectic life-style. Stress and ageing, nevertheless, could be a dangerous mixture on your pores and skin. If in case you have no time for superficial magnificence regimes that add complication to your every day routine, meet Vida Glow. This revolutionary model is about to outline the requirements of magnificence for the longer term.
Since Vida Glow launched in 2014, it shortly etched its identify within the magnificence trade. It particularly garnered the eye of many for its hero Pure Marine Collagen vary. Since then, the model has dedicated to creating merchandise which might be highly effective and efficient utilizing solely clinically confirmed elements. Let your skincare merchandise give you the results you want, not the opposite manner round.
We sat down with the girl behind the model, Anna, to choose her mind in regards to the world best-selling marine collagen and extra from Vida Glow.
Q&A with Anna Lahey of Vida Glow
What’s Vida Glow and the way was it born?
We’re an ingestible magnificence model creating science-backed options for contemporary magnificence issues. Vida Glow began after I noticed the transformative advantages of marine collagen in my very own pores and skin, hair and nails – and this sparked my ardour for ingestible magnificence and its prospects.
What’s your model’s objective? The WHY behind all of it?
The whole lot from the model’s beginnings, its philosophy and scientific innovation mirror my private drive for serving to individuals uncover actual outcomes from ingestible magnificence. After I skilled the advantages of marine collagen, I invested into the analysis to grasp the scientific proof behind the outcomes I noticed in my hair, pores and skin and nails. And the scientific knowledge was very evident. I knew I needed to share this.
How is it distinctive?
Our funding in science has set the muse for Vida Glow’s success. It’s a definitive level that continues to benchmark us as leaders within the ingestible magnificence trade. And we make use of a science-lens at each step of our NPD course of. Final 12 months we invested over $1M into unbiased scientific trials. It’s an enormous enterprise, however this dedication to outcomes is why we have now such a loyal buyer base – with one unit of Pure Marine Collagen bought each 4 seconds.
Who would profit from Vida Glow?
Vida Glow is for everybody. Our formulation are backed by science and are simple to undertake – so you may obtain tangible outcomes, regardless of your life-style or wider magnificence routine.
How do you go about researching elements and testing new formulation?
We begin by figuring out frequent – and rising – magnificence issues. We look at the basis trigger of those issues, like pigmentation or hair loss, then discover revolutionary and clinically backed energetic elements to ship the most effective outcomes. As soon as we’ve created our components, our NPD initiatives undergo stringent scientific and shopper trials to make sure the components meets our excessive requirements and creates seen outcomes.
What are you seeing within the market with ingestibles, collagens and interior well being being a spotlight?
Transparency. Customers are demanding accountability and transparency – not solely when it comes to model values, however the place merchandise are created and the science behind their elements. Years in the past, nobody actually seemed in the back of a pack. At the moment, individuals are wanting to find extra. I’m pleased with our transparency. From the science behind ingestible magnificence, to our scientific knowledge and what outcomes to count on from our merchandise, educating customers has all the time been a precedence for Vida Glow.
What are YOUR most favorite merchandise from the model?
Pure Marine Collagen will all the time be a staple in my routine, however our Superior Restore Radiance and Hairology formulation game-changing for my pores and skin and hair. Radiance is a vegan capsule which brightens the pores and skin and reduces indicators of pigmentation like solar spots, melasma and darkish below eyes. It’s made a big enchancment to the pigmentation from my pregnancies too. And our newest launch, Hairology addresses hair loss and thinning. It’s clinically studied to cut back hair loss by 34% in simply 28 days. It’s been revolutionary for individuals experiencing extreme hair shedding, thinning hair and discovering their hair in all places! All of which I’ve personally skilled throughout my hair loss.
How do you get your inspiration for merchandise, branding, your workplace area?
All of my inventive inspiration comes from a need to have a optimistic impression on individuals’s lives. Whether or not that’s by our merchandise, shiny visible identification and sunny disposition, or our workforce at VG HQ.
You’ve had astounding development over the previous few years, how do you retain grounded?
Our development and enlargement into worldwide markets is extremely gratifying. However we’re nonetheless on the journey, there are nonetheless extra targets to succeed in, and that’s what retains me grounded. As do my three younger youngsters who continually preserve me on my toes!
When not operating a enterprise how do you follow self-care?
I attempt to take the stress off with simple and sensible ways in which I can reside my life each day. I wish to have strolling catch-ups with pals. And I do my finest to stay to a routine and plan my days. I wish to really feel ready and I’ve lists for all the things, so even on manic days, if I’ve ticked one factor off, I really feel like I’ve achieved one thing.
In case you might return and provides your 18-year-old self any recommendation, what would it not be?
Don’t be afraid to make errors. It’s in these moments that you simply study probably the most.
The workforce at My Haircare & Magnificence are enthusiastic about partnering with Vida Glow, what’s subsequent for the model?
We’re creating focused ingestible therapies for particular magnificence issues throughout pores and skin, hair and the physique. Radiance and Hairology have been our first Superior Restore launches – and we have now one other revolutionary pores and skin SKU coming later this 12 months!
Need to Strive Vida Glow?
Actual magnificence for actual life. That’s the ethos of this model. The founder, Anna, insists on clinically confirmed elements to realize lasting and visual outcomes. If not, then what’s the purpose of spending all these efforts and assets on producing skincare merchandise.
Vida Glow likes to raise the customers’ thought of how skincare ought to be. If this seems like one thing you wish to attempt, try our web site to study extra in regards to the model and its best-selling merchandise. It’s extra than simply magnificence; this model is about making an impression on individuals’s lives, too.