Pure and natural beauty certifications and requirements for EU magnificence business

There was an elevated curiosity in pure and natural cosmetics over the previous few years. Customers have gotten extra aware concerning the cosmetics they’re utilizing every single day and need to make certain they’re utilizing the most effective merchandise for his or her pores and skin and the setting. For some, meaning avoiding sure components or on the lookout for natural and pure cosmetics.

Cosmetics manufacturers are nicely conscious of the buyer curiosity in ‘inexperienced’ cosmetics, and the plethora of beauty merchandise available on the market clearly present that. However with little regulation across the phrases ‘natural’ and ‘pure’, it may be troublesome for customers to know whether or not these merchandise are certainly natural or pure or if the whole lot is only a advertising and marketing transfer.

Right here is the place the certification and requirements come into play, as they supply an essential function in offering a assure to customers, who can make sure that the merchandise meet sure standards for pure/natural and environment-friendly merchandise. Certificates, in addition to shopper consciousness about this subject, helps them to recognise unsubstantiated claims which convey a misunderstanding or present deceptive details about a product’s origin – so-called ‘greenwashing’.

On this article, we have a look at the foremost natural and pure certifications in cosmetics, which can hopefully present some readability for beauty manufacturers and customers who’re solely starting to study this subject.


The NATRUE label​ was created in 2008, and it permits solely the best degree of pure and natural components to be NATRUE licensed.

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