Magnificence tech articles on CosmeticsDesign


When the COVID-19 pandemic pushed most cosmetics gross sales right into a DTC atmosphere, private care and sweetness manufacturers needed to get extra artistic about digital retail areas. Corporations are additionally creating new instruments to enhance merchandise or buyer experiences.

Whereas some applied sciences are practically desk stakes within the cosmetics trade right this moment, others are nonetheless within the early phases of discovery so far as buyer and model functions. 

Learn extra about know-how within the magnificence trade with these CosmeticsDesign articles.

L’Oréal launches to carry “new age” tech, knowledge to in-home, salon hair coloring

L’Oréal introduced the launch of Colorsonic and Coloright Monday, forward of the CES 2022 present. © L’Oréal Paris

L’Oréal has launched two new applied sciences for mass-market shoppers and stylists, developed to bypass hair coloring issues “solely know-how may remedy.”

The corporate introduced the Colorsonic and Coloright applied sciences on Monday, forward of CES 2022. Each merchandise, Colorsonic for shoppers and Coloright for hairstylists, handle ease-of-use with coloration utility.

Head of the L’Oréal International Expertise Incubator Guive Balooch stated they’re notably enthusiastic about making these improvements within the hair coloring area, which the corporate launched greater than a century in the past.

“What we have seen up to now 100 years is numerous innovation within the sorts of formulation and colours to get to the suitable chemistry,”​ Balooch instructed cosmetics design. “However the best way of truly making use of it on the hair, each at house and within the salon, hasn’t actually modified in any respect.”

Learn extra…

Walmart launches status magnificence retail area on-line with Area NK, quickly in-store

Image of BEAUTYSPACENK from Walmart and Space NK

The web area was launched in March and will likely be launched in 250 shops through the summer season. Photograph courtesy of Walmart

Q&A

Walmart launched BEAUTYSPACENK with Area NK to carry status private care to the retail big’s on-line and in-store gross sales areas. CosmeticsDesign spoke with Laurie Tessier, merchandising director for status magnificence at Walmart, concerning the launch.

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