The March ribbon slicing follows IMCD’s current growth into Mexico after the acquisitions of DCS Pharma in 2019, Millikan and Banner Química in 2021, and Maquimex in 2022. IMCD México serves a number of shopper and industrial classes, together with magnificence and private care.
Miriam Rodriguez, magnificence and private care director for IMCD México, advised CosmeticsDesign that the brand new headquarters will imply the cosmetics group can provide extra experience and alternatives to their native shoppers, together with advertising and specialised substances.
“In Mexico, we have to lengthen all of the alternatives and to have a greater service for our prospects,” Rodriguez mentioned. “The intention in increasing the enterprise is to have a greater positioning each in a neighborhood and world method.”
Filling out world market whereas serving regionally
Danielle Wheeler, IMCD’s technical director within the Americas, advised CosmeticsDesign that the corporate has been increasing into necessary Latin American markets, together with Mexico, Colombia and Brazil and has been making acquisitions all through Central America, Latin America and the Caribbean.
The corporate can also be increasing into the Asia Pacific market as a part of IMCD’s growth past the European market.
Whereas IMCD is a worldwide distributor, Wheeler mentioned having native labs is a crucial a part of their growth technique.
“We’re a worldwide firm, however we understand it’s crucial to have regional help,” Wheeler mentioned. “Whereas it’s necessary to know the worldwide traits and concepts happening in magnificence and private care, it’s crucial to help your prospects as a result of each has nuance.”
Rodriguez mentioned opening the Mexico headquarters will construct out IMCD Mexico’s technical capabilities, which can permit them to deliver each expanded business and scientific help.
Development potential in a localized market
The Mexican market is localized and integrates traits occurring within the US and European markets, Rodriguez mentioned. She mentioned meaning IMCD will have the ability to provide world degree service to the regional merchandise, and the corporate may also have the ability to get in on the floor ground in a market that has important progress potential.
Wheeler additionally mentioned IMCD will have the ability to deliver innovation and traits to manufacturers within the Mexican market.
“Within the Americas group we attempt to be the primary to indicate traits to the shopper,” Wheeler mentioned. “We try this now within the US and Canada and we’re doing the identical factor in Latin America and Mexico, which the regional labs help.”
Rodriguez mentioned IMCD is anticipating to see double-digit progress in Mexico after the launch of the brand new headquarters. The principle objective out there now could be to develop extra identify recognition, Wheeler mentioned.