Goodbye, Chew Magnificence!


Three weeks in the past, I shared my emotions on Chew Magnificence’s rebrand–and that nothing appeared to go proper–and uh, I assume that was actually extra of a autopsy since Chew Magnificence formally introduced they’re shutting down at this time. You’ll be able to examine all of the numerous the reason why the rebrand appeared to go poorly for a deeper dialogue on the model and the way it didn’t come as a shock that they’re closing for good.

I’ve been ready for an announcement of one more rebrand or that they have been closing, as all indicators pointed towards them doing one thing drastic. Final week, they made changes to their associates program phrases that prompt closure, after which they gave a heads up (that was embargoed till at this time) that all merchandise could be 50% off by means of June thirtieth. As you may count on, all merchandise are closing sale.

In a method, I already stated goodbye to Chew Magnificence. The rebrand didn’t strike me as promising (I detest ‘clear magnificence’ and by no means preferred that they have been leaning into it), and when merchandise got here out, nothing made me fall in love with the model once more, solely increasingly upset over time. I’m nonetheless unhappy over the lack of the merchandise from earlier than the rebrand, LOL!

Nonetheless, I’d wish to thank Chew Magnificence for:

  • As soon as placing out blackened lipstick shades like Kale and Squid.
  • For having a number of the prettiest, shifty duochrome glosses that ever existed – that I truly purchased backups of in the course of the prior rebrand
  • For that scrumptious maple-scented Lip Masks that I want I had extra of
  • And the nice of us that I’ve interacted with over time on the Chew Magnificence HQ!

Chew Magnificence’s Lip Labs will stay in enterprise, so do you have to need to combine up a customized lipstick while you’re close to a location, you’ll nonetheless be capable to try this!

We will be happy to hear your thoughts

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