Coty patent on digital make-up try-on tech for Augmented Actuality and video streaming



Writing in its worldwide patent​, Coty stated as beauty digital try-on (VTO) purposes superior, it was vital color changes on these platforms have been as reasonable and consultant as attainable. It had subsequently developed a system that enabled extra dynamic color changes that modified in line with ambient lighting situations. The tech, Coty stated, had been designed for make-up digital try-ons the place correct color illustration was particularly vital given how variable it may look in several lighting.

Transferring past typical digital try-on

“Customers need to know the way make-up will truly look beneath a wide range of lighting situations (e.g. daylight, at residence, at work and so on.) and this isn’t attainable with typical VTO methods,”​ Coty wrote in its patent submitting.

“…Standard VTO methods both use white balancing to standardise the consumer’s look to a continuing ambient lighting in an try to extend the accuracy of the invariant overlaid color, or they don’t use white stability and overlay an invariant color regardless of the ambient lighting,”​ it stated.

What this meant, nonetheless, was customers couldn’t actually consider the efficiency of a product beneath a spread of lighting situations as a result of they have been seeing both a “colour-corrected model of themselves”​ or “wildly inaccurate representations of product color”.

There was a necessity, subsequently, to deal with these “shortcomings” ​by modifying the product color primarily based on ambient lighting situations fairly than utilizing single-reference colors, Coty stated. Color was not an intrinsic materials property and wanted to be decided by the properties of sunshine beneath which a color was being noticed, it stated.

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