Cosmetics tipped as “necessities for each day life”, European examine reveals

The Private Care Affiliation, Cosmetics Europe, has launched the outcomes of its European Shopper Notion examine, highlighting the influence of cosmetics on shoppers’ lives in 2022.

Over 6,000 shoppers throughout 10 European nations took half within the analysis which was carried out in March 2022 on behalf of Cosmetics Europe by market analysis group Ifop.

The examine confirmed that 72% of European shoppers see cosmetics and private care merchandise as vital or essential of their each day lives. The determine rose to 74% amongst 25-54 year-olds and reached 80% for ladies. Males’s notion of the significance of assorted sectors in cosmetics – ​together with skincare, solar care, physique care, fragrance and make-up – ​grew in 2022 by a median of 5.5% factors since 2017. 

4-fifths of European shoppers classify skincare, hair care and physique care as cosmetics and private care merchandise, the analysis discovered. The contributors seen particular sectors’ merchandise as notably prevalent of their day-to-day lives, with 80-90% of shoppers hailing oral care, physique care, skincare and hair care as vital or essential.

Why do shoppers use cosmetics?

Three core causes stood out to researchers when exploring why shoppers use cosmetics. Hygiene was decided as a key driver with 88% of European shoppers stating they belief the effectiveness of the cosmetics they use in assembly their private hygiene wants.

“Hygiene is vital, however we additionally use cosmetics to be ok with ourselves,”​ mentioned John Chave, Director Normal of Cosmetics Europe, at this yr’s Cosmetics Europe Annual Convention (CEAC) 2022, which came about June 15-16.

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