Biologi’s ‘most fun’ serum launch options wild-harvested extract that protects towards air pollution



The clear cosmeceutical model is finest identified for its single plant extract serums that it achieves by its proprietary extraction chilly liquid extraction closed system (CLECS II).

The corporate just lately introduced the launch of the Bg Defence Anti-Air pollution Serum. Billed because the ‘final daytime protector’,​ the serum claims to defend towards day by day environmental triggers and aggressors.

“We developed our newest revolutionary serum, Bg Defence, as a result of free radicals and oxidative stress from environmental assault are one of many largest considerations for the pores and skin. Bg Defence is an excellent serum, designed to defend and defend your pores and skin towards environmental assault like blue mild and air pollution day by day,”​ founding father of Biologi, Ross Macdougald, advised CosmeticsDesign-Asia.

With extra details about environmental air pollution, there was a rising demand for merchandise that defend towards a bunch of environmental aggressors, similar to mud, solar rays in addition to blue mild.

“It’s no secret that anti-pollution merchandise are a pattern – and rightly so – however this is likely one of the first pure variations that we’ve seen available on the market. So as an alternative of shopping for a product laden with artificial substances, you may get a pure model that’s nonetheless lively, but protected for the pores and skin,”​ stated Macdougald.

Wild-harvested hero

The Bg Defence Anti-Air pollution Serum is the newest in Biologi’s signature vary of serums and comprises strawberry gum leaf extract as its hero ingredient.

“The strawberry gum tree is a uncommon species as a result of it’s not plantation grown, as an alternative it’s wild-harvested from the southern facet of the Nice Dividing Vary,”​ stated Macdougald.

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