Axed. Amber Heard fired her PR staff simply days earlier than delivering her testimony as a part of an ongoing defamation trial along with her ex-husband, Johnny Depp. In accordance with the New York Publish, the Aquaman actress gave disaster public relations agency Precision Methods the sack after a barrage of “unhealthy headlines” about her within the press.
Depp, 58, is suing his ex-wife for $50 million after the publication of a 2018 op-ed within the Washington Publish, through which she wrote about being a sufferer of home violence. Whereas the article didn’t consult with Depp by title, the timeline of the piece broadly advised that he was its topic. For the reason that article’s publication, Depp has vehemently denied ever bodily abusing Heard and insists that the contents of her essay had been defamatory and unfaithful.
Since going to trial in April 2022, the courtroom of public opinion has largely favored Depp, with many on social media rallying behind the Pirates of the Caribbean actor. Now, the tide has turned to a degree the place Heard is reportedly “annoyed along with her story not being advised successfully,” in keeping with a supply who spoke to the New York Publish. “She doesn’t like unhealthy headlines,” a second supply famous.
In accordance with the Publish’s report, Heard fired Precision Methods—a public relations agency co-founded by former Obama deputy marketing campaign supervisor, Stephanie Cutter—for Hollywood consulting agency Shane Communications. Although the agency is led by PR veteran David Shane, insiders advised the Publish that it is going to be tough for Heard to shift the adverse narrative that has already been established for her.
“After years of narrative constructing, you’ll be able to’t change the general public’s opinion within the three weeks when somebody is suing you in a case,” a disaster administration supply advised the publication.
Lis Smith, the senior communications director for former presidential candidate Pete Buttigieg, additionally believes it’s an uphill battle from right here. “It’s loopy to alter groups in the midst of a trial like this since you don’t just like the headlines,” Smith advised the Publish, noting that Heard’s former PR agency is “probably the greatest disaster corporations.” However even they “can’t rewrite the historical past of what’s occurred.”
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