1941 Victory Pink – Besame Cosmetics

Behind the Shade: Bésame Cosmetics 1941 Victory Pink


It’s 6 am and your alarm clock is singing louder than the birds. You slowly open your eyes, groggily getting accustomed to your brightly lit room. You continue to have not fairly gotten use to waking up at this hour. Gone are the glamorous events and dancing the evening away to Moonlight Serenade by the ever fashionable Glenn Miller. Now you’re a girl of the workforce, certainly one of many who’ve grown accustom to rigorous labor.  You’re taking satisfaction in your new profession, fortunately doing all of your half for the continuing struggle.  You stroll to your closet and select your outfit for the day— an olive inexperienced Marine Corps Uniform. With confidence you set in your uniform, rigorously adjusting the jacket so it lays easily. You pull your hair again and tuck your curls up away out of your shoulders earlier than inserting your cap upon your head.  Subsequent, a easy swipe of pale powder on the face, a comfortable pink rouge for the cheeks, thick brows, and lengthy luscious lashes. Lastly, your army issued lipstick – a vivid, vibrant purple that completely matches your uniform’s trim. It’s your favourite shade, excellent for the assured, patriotic girl of the Nineteen Forties. 



The Nineteen Forties was an period brimming with patriotism, optimism, and daring purple lips. America had simply entered the second World Battle and girls’s roles within the office started to be redefined.  The Nineteen Thirties noticed ladies as nurses, faculty academics, and homemakers. Nevertheless, with males off at struggle, the Nineteen Forties girl may now work in factories, on meeting traces, and even be part of the army. On the urging of Eleanor Roosevelt (the primary girl on the time), and Common George Marshall, the primary ladies’s department of service was established in 1941— the Girls’s Auxiliary Military Corps (later to be referred to as Girls’s Military Corps).

With ladies changing into increasingly concerned within the struggle effort, one would suppose make-up was a misplaced precedence. Nevertheless, in the course of the decade “magnificence was your obligation” and regarded an act of patriotism. Pink lips symbolized victory, optimism, and impacted morale. Pink lipstick was seen an appropriate shade for any event: at dwelling, within the office, and even lively obligation. 

Within the early Nineteen Forties, well-known make-up artist, and girls’s activist, Elizabeth Arden was approached to create a lipstick particularly designed for girls in service. In 1941 “Montezuma Pink” was created. It was a vivid, vibrant purple, and completely matched to the purple piping and chevrons on ladies’s army uniforms. Montezuma Pink was issued to army ladies in an official package which included the gorgeous purple lipstick, an identical cream rouge, and nail polish. 

As the recognition of Montezuma Pink blossomed, the general public demanded a shade of their very own. Elizabeth Arden created “Victory Pink”, amongst different reds, so any girl may proudly honor her nation. 

Impressed by the energy, and optimism of the Nineteen Forties girl, Bésame’s very personal “1941 Victory Pink” is a devoted copy of the purple lipstick as soon as issued to army ladies. Whereas magnificence is probably not thought of a “obligation” for at present’s life-style, this shade will perpetually be linked to the assured and galvanizing ladies of the Nineteen Forties. 

picture courtesy of @MissVintageLady

picture courtesy of @missgolden_lady

picture courtesy of @mikalakitty


Hernandez, Gabriela. Basic Magnificence: the Historical past of Make-up. Schiffer Publishing Ltd, 2017.
Historical past.com Workers. “American Girls in World Battle II.” Historical past.com, A&E Tv Networks, 2010, www.historical past.com/matters/world-war-ii/american-women-in-world-war-ii.

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